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BREAKTHROUGH: How to Get Unstuck and Achieve Anything
The Next Big Idea
The Science of Popularity
There's a wonderful section in Derek Thompson's book, Hit Makers. He talks at length about how we're attracted to the familiar but also like a pinch of novelty. And I think of the Broadway show Hamilton by Lin Manuel Miranda. In so many ways, actually, a classic Broadway show. When you merge them in a way that is new, you create something that is optimally distinctive.
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