The Science of Popularity

"To be alive is to battle stuckness." So declares NYU professor Adam Alter in his new book, "Anatomy of a Breakthrough: How to Get Unstuck When It Matters Most." Adam has spent years studying why we get stuck — in dead-end jobs and creative cul-de-sacs — and, crucially, how to go from inertia to success.

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What if Malcolm Gladwell, Adam Grant, Susan Cain, and Daniel Pink hand-picked the eight best books of the year and delivered them to your doorstep? We know that sounds too good to be true, but it's precisely what you'll get when you sign up for a hardcover subscription to The Next Big Idea Club!