Asheem Chandna | Want to Win? Create the Right Early GTM Strategy
Greymatter
00:00
How to Build a Go to Market Culture for Start Ups
Anat bardwage, the brilliant m i t graduate who founded insta base, a pioneer in automating enterprise processes, came to this realization well after the company's early years of growth. In retrospect, anot believes that he lost time and opportunity by failing to build a more robust go to market earlier. He now strongly encourages other founders to fully invest and go to market much earlier. Building sales capacity is an intense planning process which always begins early.
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