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John Eitel (Canva): Bottom-Up + Top-Down

BUILD with Blake Bartlett

CHAPTER

Slack and Product Marketing - What's Important?

Slack is one of many products that have made the jump from a tactical tool to a business solution. The company has been working with Microsoft for years, but only just recently started using it in its product line. Slack was founded by ex-Google executive Scott Forbrig and now serves more than 100 million users around the world.

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