How to Build a Strong, Relevant and Successful Brand? | David Aaker, Vice Chairman, Prophet Brand Strategy
The Brand Called You
00:00
The Threats to Brand Relevance
Some brands have survived a hundred years and some die in a few years. One threat to brand relevance is that you simply lose energy, he says. "You are your grandfather's brand, you're a yesterday's brand" He adds: Every brand needs to keep energy in order to stay relevant.
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Transcript
