543: Robert Cialdini | Pre-suasion
The Art of Charm
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The Importance of Channeled Attention
Robert Chaldini: If you want to be seen as an agent of change, your picture should be in the corner of the material that should be on the front of the picture. One thing we can do is make sure that whatever we say is self-relevant to the person we are talking about because one of the things that channels people's attention is if it's connected to them. We once did a study with hotel rooms where 70% have signs asking guests to reuse towels and linen for the sake of the environment.
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