Innovative Marketing Strategy for Limited Edition Collectors' Shoes

On this episode of the podcast, Taylor and Richard talk about a recent flap on Twitter around the best way to test creative, and dig into a controversial take: That iterative creating testing is a waste of time and money. Then they break down what really matters — building a marketing calendar that tells a unique story.

Show Notes:

• Visit Parker today to learn how to scale with a focus on profitability.  https://bit.ly/4bSvSif 

• The Ecommerce Playbook mailbag is open — email us at podcast@commonthreadco.com to ask us any questions you might have about the world of ecomm.