🎀 “Summer of Barbie” — Mattel’s movie blitz. Model A’s flying car. America’s Jobs surprise.
The Best One Yet
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Barbie's Brand Collaborations With Boring Traditional Industries
Mattel's Barbie team has launched over 100 brand collaborations before the movies even come out. On each of those thousands of items sold, Mattel is getting a reported 5% to 15% cut of that sale. This isn't an advertising campaign; this is advertising champagne.
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