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17min chapter
96. Frank Luntz: The World's Most Prolific Pollster
Leading
The Power of Language in Politics
This chapter explores how language and messaging shape public perception in polling and campaigning, illustrating the emotional weight of specific words. The speaker shares personal experiences from focus groups, highlighting the effectiveness of communication style and its impact on political outcomes. Emphasizing the evolution of views on political engagement, the chapter underscores the importance of authenticity and support systems for marginalized groups.
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