6min chapter

Marketing Over Coffee Marketing Podcast cover image

Great Expectations, Well Managed, with Rand Fishkin

Marketing Over Coffee Marketing Podcast

CHAPTER

The Value of Prop Up

Sparktorra raised money from 35 angel investors, many of whom had never invested in a company before. They put in their 25k, we raised 1.3 million in total. In June, we just completed payback of that 1.9 million. So if you'd put in your 25k, you just got a check from us for 25k. And now you still own your shares. You still get to participate in dividends,. If the company ever sells, you get that money too. What's great for us is the terms were quite generous. People did not, you know, you don't have like board oversight. We don't have the growth requirements of a venture

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