Navigating the CTV Advertising Landscape

This chapter explores the competitive world of programmatic advertising, especially in Connected TV (CTV) options for agency buyers. It examines the impact of industry trends, AI advancements, and the unsettling realities of layoffs and workforce changes within top advertising companies. The conversation also humorously critiques the surge of AI tools, comparing their proliferation to the myriad of streaming services, while emphasizing the need for transparency and genuine innovation.