McLuhan's view was that TV Specifically was a different medium from even movies But definitely from print in that he thought of it as a cool medium Yeah, let's talk about this hot and cold. the why You know, his view was really that TV specifically was a differentmedium from even movies And there he's just referring to really the degree of participation that the medium requires of you Like how, like, print is offering you up a completed idea in this very neat package.

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