3 in 15: Working with creators
The WARC Podcast
The Four Facets of Brand Fame
creator package goods is really the first area I'd like to discuss today. This term was first coined by Andrea Hernandez, who analyzes trends in the food and beverages category. It's a logical next step for creators to create their own innovative branded products. These products are particularly appealing to younger generations,. Often rapidly achieving huge sales and competing with established brands.
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