Breathe
TED Radio Hour
00:00
The Power of Smelling
I was transported back in time immediately. It's like olfactory déjà vu in some ways. That's another reason why I love studying smells and actually smelling because there's a big difference between thinking about a smell and actually smelling something. You can only have this Pruschen memory if you are actually smelling a substance from your own past. In our brains, the olfactory bulb is connected to our emotional brain or the amigtala. So memory, smell, and emotion are one and the same.
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