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Selling mountain bikes all over the planet (Friends)

The Changelog: Software Development, Open Source

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Evolving Sales in the Mountain Bike Industry

This chapter examines the transformation of the mountain bike sector from retailer-focused sales to direct-to-consumer approaches, emphasizing the need for adaptive marketing strategies. It also discusses the impact of the COVID-19 pandemic on participation levels, supply challenges, and the role of vertical integration through Kettle Mountain Apparel.

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