The Evolution of Social Media

In the early days, it was all about user generated content. We helped companies get blogs started and then engage with their users through the comments. The revolution is in content and conversation. On the content side, you're able to share in ways that you were never able to share before. And now if you want to share content, you put it on a social channel and everybody gets to see it. So direct conversations with your potential customers, with your detractors, with brands in general. It's really great.

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