2min chapter

School of Motion Podcast cover image

2022 Year in Review

School of Motion Podcast

CHAPTER

Is AR Really a Good Way to Do Promotions?

The Super Bowl halftime show was the first time ESPN has used augmented reality in a live broadcast. The technology is being trialled across all of their future broadcasts. It's got to be pretty tricky to pull off but technically it's amazing, says Sports Illustrated writer John Sutter.

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