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Damian Bradfield on WeTransfer, data, trust and longtermism
On Design with Justyna Green
The Future of AI and Data
I used to work in agencies, right? And we had there were sort of three different types of creatives that worked in an agency. There was one who would go through all the old annuals. You'd have some creators that would look for inspiration from what had happened before and they weren't showing up. Then you had those that just didn't look at them whatsoever and just did their own thing. I think that's going to be the same with the way that we're going to use AI or data or whatever going forward.
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