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The Digiday Podcast
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The Rise of Direct-to-Consumer Brands
Pitching frequency is changing according to a survey, Digi-Day and Stack-A-Dact conducted for a recent state of the industry report. Agencies are increasingly seeing direct-to-consumer brands turning to them for help as these brands realize that the impending cookie deprecation needs a big change in the way they're used to building and understanding consumers. In this podcast, Interstitial Story sponsored by Stack-a-Dact, we speak with Carly Foy, the company's director of sales about the changes agencies are experiencing or addressing remaining skills gaps.
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