Molly Kohn: People are, it's actually, I think you just nailed it there, Molly. The why now of this vertical might be people know how to do creative tools like Canva or Instagram. And back then, they didn't even know how toDo that. She says real world is an incredible way to bring a community together. It acts as what I dubbed a long time ago, Monetized Marketing - the real world manifestation of what's happening online.

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