2min chapter

Social Media Marketing Podcast cover image

Persuasion Science: Marketing Insight From Robert Cialdini

Social Media Marketing Podcast

CHAPTER

Do Count Down Timers Work?

The scarcity alone is powerful, but if you can also show others or considering it, it's almost like a doubleing effect. There was a study of six thousand, 700 e commerce web sites where they did a b testing of various kinds of factors that were on the site and looked to see which were the most powerful in getting turning prospects into converts. The top one was ed number, limited number, at this price.

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