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The Subscription Model in Restaurants
A lot of restaurants are executing the model of you buy X meal at white price. And then you can get an extra entree for five or six dollars for the next day. The analogy that I like to use this is with Mo's Southwest Grill. With the Mo's logo on the bag, the average number of days between visits was 13 days. So it significantly truncated the frequency of visits and potentially expand the customer value.