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The Importance of Honesty and Authenticity
I was the first non-used broadcast on TV to make bespoke lockdown content. I think like sincerity and authenticity and a focus on the moment is key. And you have to take every opportunity that comes your way. Like now it's cost-a-living, right? So you'll see that taste of how do we be useful, be relevant, but most importantly, like joyful and optimistic.