Balancing Global and Local Content Strategies in Streaming Services

The chapter delves into the concept of portability score in the context of Disney Plus, examining how the platform balances its international and US content to appeal to a diverse audience. It discusses the popularity of US content on Disney Plus compared to other streaming services, the consolidation through mergers like Hulu and Disney Plus, and the introduction of ad tiers to attract premium brands. Additionally, it explores the strategies of streamers like Canal Plus, focusing on their investments in international markets and strategic acquisitions to expand their global presence.