Marketecture: Get Smart. Fast. cover image

Episode 95: Randall Rothenberg, former head of the IAB

Marketecture: Get Smart. Fast.

CHAPTER

Navigating the Complexities of Advertising and Privacy Regulation

This chapter explores the intricate dynamics between privacy regulation and the advertising sector, detailing the creation of a self-regulatory mechanism in the face of corporate opposition. It addresses the divergent viewpoints within the tech industry and the impact of corporate interests on policymaking in the realm of privacy.

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