IDEA Collider: Innovation & Asymmetric Learning in Pharma cover image

Exploring the book “Quit: The Power of Knowing When to Walk Away” by Annie Duke

IDEA Collider: Innovation & Asymmetric Learning in Pharma

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How to Succeed in Early Stage Studies

You know I keep pushing back again this language and on this review of using early stage studies as things that you can succeed or fail at right so that study failed it. yeah and that framing of you know like okay I've got to do the study but it's in order to answer a monkey here. If I get a bad answer great that was a big time because I started it without knowing very much, he says.

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