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The Secret to Gift-Giving

Hidden Brain

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The Psychology of Gift-Giving

This chapter explores the intricate dynamics of gift-giving, emphasizing the disconnect between the intentions of givers and the preferences of recipients. It highlights how givers often prioritize creativity and surprise, while recipients value practicality and long-term utility. Through various examples and humor, the chapter uncovers the social motivations underlying gift choices and challenges the notion that expensive gifts guarantee happiness.

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