4min chapter

The Rich Roll Podcast cover image

Roll On: The Medium Is The Magnet

The Rich Roll Podcast

CHAPTER

How Do You Attract Attention to Yourself?

Sweeney: The incentive structure so heavily weights and favors that type of discourse. And people are wildly rewarded for engaging in that, which makes exempting yourself from becoming a profiteer in the culture war all the much harder to resist. "The economics of this are driving behavior in such a powerful way that it almost becomes impossible to resist," he says.

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