What Creatives Want From Strategists (And Brand Tracking 101) - James Hurman, once the world’s number 1 planner
Sweathead, A Strategy Podcast
Intro
This chapter features a prominent figure in New Zealand advertising, sharing their accolades and journey in the industry, including being the world's top planner. It highlights the dynamics of industry events and the amusing preconceived notions that can emerge before personal interactions.
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