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Emma Chamberlain, ‘Anything Goes’ Criticism & Why Audiences Outgrow Influencers

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CHAPTER

Next Steps for Emma Chamberlain

The speakers discuss suggestions for Emma Chamberlain to enhance her podcast by sharing personal experiences, inviting experts for debates, and collaborating with celebrities. They also mention the possibility of starting a book club as a way to expand her horizons and monetize her podcast.

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In this week’s episode, we explore the evolution of Emma Chamberlain and why her audience is now saying they’ve started to outgrow her. In recent weeks, TikTok and YouTube have been flooded with videos from Emma’s fans criticising some recent episodes of her podcast, 'Anything Goes', and saying they feel like Emma’s takes are becoming increasingly out of touch. This criticism came to a head in late October after a TikTok went viral saying that Emma should go to college to develop her critical thinking skills– sparking a debate amongst her fans about the creator’s long-standing reputation as Gen Z’s “relatable” influencer.

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Timestamps:

46:00 Intro

1:37 Emma Chamberlain's career history

4:28 Why Emma rose to viral fame so quickly

9:44 How Emma became the poster girl for the "relatable" influencer

24:42 Emma's trajectory in recent years