S4E19 - Even In The Dark: How Packaging Persuades You To Buy
Under the Influence with Terry O'Reilly
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The Unusual Shape of Toblerone
Toblerone's triangular shape is over 100 years old. Tide Pods were launched in 2012 with a $150 million marketing budget. Over 17,000 children under the age of six had ingested Tide Pods or squeezed liquid into their eyes in the first year alone.
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