How to Write a Five-Liner for Your Project

Gunnar: I can tell you that we have something that we call a five-liner that we do internally. It never sees a light a day, no client has ever seen it. And in fact, it's probably the first time we've ever mentioned it outside of the walls. So Lindsay as had a strategy is sort of evaluating that. But there is definitely always like what we call a delta. The piece all must work together and it all must suggest a shift in how things are done.