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Ep.5. Google Expert on Google App Campaigns Best Practices
App Revenue Growth Podcast with Michael Stysin
The Most Insights Come From Testing and Experiments
The most insights just come from testing. And this is how Google also got a couple of insights just like by running lots of testing and experiments. So I can share a couple of the findings that we recently had in a number of verticals. The first recommendation would be called as make the app the ad, which means that this is the app that you should be advertising in your creatives. It's sort of interesting, but it's super interesting to me. There are almost no harsh requirements for running campaigns.
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