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213 - The 5 Components of Positioning You Need to Address | April Dunford

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What's the Biggest Problem With Segmentation?

Companies struggle to make choiceis, i'm sure you see, that'sn't your point too. Everyone wants to sell to every everyonwna's to sell their product ivet wis to sell to everybody, yes? And so talk through some practical ways that you've either done in europe or, know, you've lanched a lot of different products. So this is kind of the sowhat of your product. And then the next piece is best fit customers, or your segmentation, you're not a great fit for company out there.

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