Innovation Accounting - How to Define a Business Plan

There's a whole technical aspect o this called innovation accounting, which we're obviously not going to get into too much detail here. But basically, just like you didn't learn castic counting from some guyhana, webon ar or five minutes,. The idea is to deconstruct a business plan in a rigorous way to identify which of these a metrics have high sense it to the final outcomes. And the way you do it is by looking at the imputs that drive the model, not the outputs.