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UNTUCKit: Chris Riccobono

How I Built This with Guy Raz

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Redefining Casual Fashion

This chapter explores the rise of casual fashion in America, focusing on the acceptance of untucked shirts in various settings and how the brand 'Untuck It' successfully navigated this evolution. It highlights strategic marketing decisions, the challenges of launching a startup, and the personal journey of commitment amidst skepticism from the fashion industry.

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