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180. Gina Zapanta, Z.A. Lawyers – Unapologetic Success: Brand Position Mini Masterclass
Personal Injury Mastermind
The Importance of Being Relative
You can become relatable. Show what you like and care about. People think, Oh, this individual likes animals. It's approachable. It's not intimidating. And we have to remember who our client base is. What are they doing for the community? Are they sponsoring a local high school scholarships consistently? Not a one hit wonder. Come in with all your banners and then you leave and have no more investment in the community. Good luck. Everyone knows your name though. I think there's there's so much to be said with that.
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