YouTube Shorts - The Biggest Opportunity for Publishers

In this podcast, interstitial story sponsored by Mountain, we speak with John Zucker, a senior product marketing manager about how advertisers are measuring incrementality for more effective campaigns on connected TV. As an advertiser, every dollar you spend counts. Every dollar can drive more value to your bottom line, especially in Q4 when consumers are projected to spend $1.3 trillion over the holidays. By measuring the incremental conversions and revenue you drive with the JAD channel, you gain an understanding much that ad channel is actually contributing to your business's growth.