
Storytelling Secrets: Persuasion Strategies with Judge Carl Aveni
Negotiate Anything
00:00
The Power of Story on the Campaign Trail
As a candidate, Carl Evaney says there's value in explaining not just who I am, but why the voters should care about me. "I like giving 15 seconds of, I'm Carl Evaney, I've got 24 years of trial experience in courthouses all over the state" He also likes to tell stories that are designed to create drama and tension.
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