Happy Pacifists
REWORK
00:00
How to Make a Sale to a Customer Whose Credit Rating Is Below the Minimum for Approval
In one study, participants were told that they could only make a sale to a customer whose credit rating was over a certain level. Then they were shown an email from their manager with words like battle, fight and war. In the second study, the researchers took the idea of degrees of unethical behavior even further. They asked individuals their willingness to post negative reviews on line in order to gain an upper hand.
Transcript
Play full episode
