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FEAR & GREED | Business News
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Luxury Customization Trends Boost Bentley's Profits Despite Decreased Chinese Demand
The chapter explores how Bentley's annual profit was boosted by the rising demand for custom features, with customers significantly increasing car prices by adding personalized elements like wood trim and carbon fiber. Despite facing lower operating profit, Bentley still had its second-best year, as bespoke cars helped offset a decline in demand from China.
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