This chapter explores the power of leveraging connections and transferable skills in the creation of an animated series collaboration between the host and SoulPancake. It emphasizes the impact of creativity in branding and packaging concepts, showcasing how originality and boldness can lead to success. The conversation delves into the nuances of standing out in marketing, the psychology behind hype, and the importance of being unmistakably unique in a noisy world.
In world that has never been more susceptible to hype than it is today, Michael Schein teaches you how to create and leverage hype for your business, project or community. Uncover the strategies deployed by secret societies, propagandists, cult leaders and self-promoters and use them to your own advantage.
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