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The Delinking of Income Growth Rates
We examined the substantial delinking of income growth rates from revenue growth rates that has been underway since the mid 1990s with the former now accelerating away from the latter. A long-term trace of revenue growth we believe is a really authentic indicator of company health. We asked ourselves how long can this pattern hold where we're just squeezing pennies of income out of revenue without growing the top line? That's why by the way is one of the reasons that we organized this study stall points around revenue growth.