Consumer VC: Venture Capital I B2C Startups I Commerce | Early-Stage Investing I Brands cover image

Ashley Hartman (Bluestein Ventures) - Investing in The Future of Food

Consumer VC: Venture Capital I B2C Startups I Commerce | Early-Stage Investing I Brands

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How Do You Think About Consumer Brands and Food Technology?

We're looking for products that can cross the chasm to mainstream. The only way we're going to kind of move the needle on really making the food industry better, healthier, more sustainable is if it's affordable. So these are still going to be slightly at a premium to say the largest CBG players. I think you have to think very strategically about where your product lives on the shelf and which channels it should go into.

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