Interview: Melina Palmer, author of What your Customer Wants and Can't Tell You
Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
The Rise of Behavioral Economics in Brand Marketing
This chapter explores the growing interest in behavioral economics since 2018, noting its influence in marketing and discussions about personal habits and health. It emphasizes the importance for brands to address the human side of consumer behavior, promoting empathetic marketing strategies.
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