How Blackstone became the darling of grill TikTok with CEO Roger Dahle
Decoder with Nilay Patel
00:00
From Griddle Dreams to Viral Success
This chapter explores the founding and growth of Blackstone Products, detailing the creator's vision for accessible outdoor cooking appliances stemming from childhood experiences. It highlights the challenges faced in product development and marketing strategies, especially the pivotal switch to effective social media engagement that resonated with consumers. The narrative underscores the transformative impact of influencer collaborations and authentic content-driven marketing in the brand's evolution, particularly during the pandemic.
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