The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics cover image

267. I, Human: Behavior and our Complicated Relationship with Technology, featuring Tomas Chamorro-Premuzic

The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

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The Importance of Asking Good Questions

Sally Kohn: I think the opportunity is here and it's clear we are still in the driving seat. She says businesses should focus on creating environments where people feel that they can thrive, rather than optimizing for efficiency or profit. "I don't know that I have a formula, a counterintuitive science based formula," she says of how to be better questioners. 'Time solves half of the problem and then you practice it'

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