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PGA-LIV on the Hill, A Glimpse of Fenway's Future

Bloomberg Business of Sports

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The Seven Brands of Premier League Football

There's a lot of development to be had. And they're doing it in concert with the greatest swag shop in the world across the street, which is where everybody unloads hundreds of dollars for their kids on Red Sox merch. So it's a gee Angelo family, right? Seven brands. You can't get any University of Miami gear that's not 47 brands. I think is it part of fanatics? I think it actually might be. But what Julie said constantly is we don't want it to be a sports tourist trap. They don't want to lose a charm.

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