Cannes survival tips, WBD split, ad spend outlook and WPP’s big AI bet
The Digiday Podcast
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Navigating Cannes: Prep and Parties
This chapter explores the essential preparations for the Cannes Lions festival, a key event in the advertising industry. The hosts discuss balancing professional meetings with the enticing social scene, including yacht parties and nightlife. They emphasize the importance of careful planning to maximize networking opportunities while navigating the festival's unique environment.
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