The Importance of Creativity

John D. Rockefeller was able to build arguably the largest company of all time with a data science team that he didn't have in 1890s or 1990s. The principal's still the same: knowing your customer, understanding the ebb and flow, you know, knowing what it is. Our advantage now is we have more and more tools that will help us achieve the things we want to achieve much more easily and much more quickly. But the human ingenuity, the mind, the creativity, the brains, the intuition and all that still has to be there,You know, to drive things forward.