How I Learned to Love Shrimp cover image

Ben Newman on campaigning against the RSPCA and the role of welfare labels

How I Learned to Love Shrimp

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Controversies in Animal Welfare: The RSPCA Campaign

This chapter explores a campaign targeting the RSPCA, the UK's leading animal charity, particularly focusing on its farm assurance scheme and the ethical concerns surrounding animal farming. It highlights the complexities of the animal rights movement, recent leadership resignations, and the effectiveness of welfare schemes amid ongoing activist investigations. The discussion emphasizes the need for strategic campaigning, public awareness, and the implications of welfare labeling on meat consumption and animal rights advocacy.

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