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Controversies in Animal Welfare: The RSPCA Campaign
This chapter explores a campaign targeting the RSPCA, the UK's leading animal charity, particularly focusing on its farm assurance scheme and the ethical concerns surrounding animal farming. It highlights the complexities of the animal rights movement, recent leadership resignations, and the effectiveness of welfare schemes amid ongoing activist investigations. The discussion emphasizes the need for strategic campaigning, public awareness, and the implications of welfare labeling on meat consumption and animal rights advocacy.